Ajo
Ajo
An application that allows you to generate food inside the fridge through sensors, offers recipes and a shopping list.
An application that allows you to generate food inside the fridge through sensors, offers recipes and a shopping list.
Where
Saint-Etienne, France
What
Mobile App
Why
Portfolio Project
Role
Designer
When
March 2022 - Mai 2022
Market Research
Market Research
The claim
Recipe Apps Market size was valued at USD 342.10 Million in 2020 and is projected to reach USD 1,098.22 Million by 2028, growing at a CAGR of 13.24% from 2021 to 2028*.
*Via Verified market research
Recipe Apps Market size was valued at USD 342.10 Million in 2020 and is projected to reach USD 1,098.22 Million by 2028, growing at a CAGR of 13.24% from 2021 to 2028*.
*Via Verified market research
$342.10 MILLION
$1,098.22 MILLION
CAGR 13.24%
Competitive analysis
Competitive analysis
I downloaded and then analysed three apps. I compared the whole experience of each competitor’s app as a new user and a returning user. What’s more, I also juxtaposed negative comments from the App Store and Android App Store to get the essence of what the users struggle with the most while using them and what they are not too keen on.
I downloaded and then analysed three apps. I compared the whole experience of each competitor’s app as a new user and a returning user. What’s more, I also juxtaposed negative comments from the App Store and Android App Store to get the essence of what the users struggle with the most while using them and what they are not too keen on.
Marmiton
The good
The good
Clarity of explanations
Clarity of explanations
Ability to save favorite recipes
Ability to save favorite recipes
Ability to search for a recipe based on specific ingredients
Ability to search for a recipe based on specific ingredients
The bad
The bad
impossible to share a receipt
impossible to share a receipt
Too much ads
Too much ads
Lots of crash
Lots of crash
Jow
The good
The good
Clarity of the possibility of creating your menu for the week
Clarity of the possibility of creating your menu for the week
the very large amount of recipes indicated, and classified in relevant categories
the very large amount of recipes indicated, and classified in relevant categories
the possibility of having the nutritional information of each recipe
the possibility of having the nutritional information of each recipe
The bad
The bad
Missing ongredients written compared to what’s shown in the video
Missing ongredients written compared to what’s shown in the video
Filter lacks options
Filter lacks options
Lots of crash
Lots of crash
750 Grammes
750 Grammes
The good
The good
"Go to kitchen" mode and on-board timer
"Go to kitchen" mode and on-board timer
Possible personalization of suggestions
Possible personalization of suggestions
Ability to search for a recipe based on specific ingredients
Ability to search for a recipe based on specific ingredients
The bad
The bad
impossible to share a receipt
impossible to share a receipt
Too much ads
Too much ads
Lots of crash
Lots of crash
Problems from the comments
Problems from the comments
“The search function does not work as intended”
Mary
“the titles/images are mismatched in the main menu”
Antoine
“not at all intuitive”
Joseph
User survey
User survey
I conducted a 1:1 meeting call among 3 people who use refrigerator and do groceries.
My goal is to build a product from real user problems rather than come up with a concept from a preconceived idea. So my initial question to my fellow interviewees was:
I conducted a 1:1 meeting call among 3 people who use refrigerator and do groceries.
My goal is to build a product from real user problems rather than come up with a concept from a preconceived idea. So my initial question to my fellow interviewees was:
What problems do you encounter when using the refrigerator?
What problems do you encounter when using the refrigerator?
Pain point
the list of menus must correspond to all members of the house and therefore it must be shareable.
the list of menus must correspond to all members of the house and therefore it must be shareable.
Food may be expired
Food may be expired
the planned food is not or no longer in the refrigerator
the planned food is not or no longer in the refrigerator
Initial research results
Initial research results
As the carried out research shows, there is a growing need for recipe apps, however the feature of knowing if the food in not or no longer in the refrigerator doesn’t exist among our competitors.
As the carried out research shows, there is a growing need for recipe apps, however the feature of knowing if the food in not or no longer in the refrigerator doesn’t exist among our competitors.
Persona
Persona
Story board
Laura forgot her grocery list and doesn’t know the aliments in her refrigerator.
Laura forgot her grocery list and doesn’t know the aliments in her refrigerator.
Laura connected to her refrigerator and check her aliments.
Laura connected to her refrigerator and check her aliments.
Laura now can do her grocery.
Laura now can do her grocery.
Design
Design
How might we
How might we build a solution to help the current pain points of refrigerator users who have managing problems?
How might we build a solution to help the current pain points of refrigerator users who have managing problems?
Solution
Create an application that allows user to generate food ,inside the fridge through sensors, offers recipes and a shopping list.
Create an application that allows user to generate food ,inside the fridge through sensors, offers recipes and a shopping list.
Information Architecture
Information Architecture
To outline all the necessary functionality i created a simple flow diagram of the main tasks the user can do. One of the flows is shown below.
To outline all the necessary functionality i created a simple flow diagram of the main tasks the user can do. One of the flows is shown below.
Wireframe
Wireframe
Once the flow diagram was established, I started sketching in Miro the low fidelity wireframes of the main user flow.
Once the flow diagram was established,
I started sketching in Miro the low fidelity wireframes of the main user flow.
Typography
Typography
Inter
Aa
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890~!@#$%^&*()_+
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890~!@#$%^&*()_+
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890~!@#$%^&*()_+
Primery colores
Primery colores
Name
Orange
rgb
255, 138, 0, 100%
hsl
32, 100, 50, 100%
HEx Code
#FF8A00
Name
Black
rgb
23, 23, 23, 100%
hsl
0, 0, 9, 100%
HEx Code
#171717
Name
Creme
rgb
255, 240, 240, 100%
hsl
293, 100%, 55%
HEx Code
#FFF0E3
High-Fidelity
Users will understand and experience how Ajo is going to help them achieve their goal through Onboarding.
Users will understand and experience how Ajo is going to help them achieve their goal through Onboarding.
User can see the list of aliments in the refrigerator.
User can see the list of aliments in the refrigerator.
User can generate recipes from aliments in their refrigerator.
User can generate recipes from aliments in their refrigerator.
Food recipes are generated through what the user have in his refregiretor
Food recipes are generated through what the user have in his refregiretor
